Bozoma Saint John, renowned for her influential roles in companies like Netflix and Uber, recently appeared in a Vogue interview discussing her deliberate choice to exclusively wear Black designers during her time on "The Real Housewives of Beverly Hills." This decision underscores her commitment to honoring her heritage and amplifying the voices of Black creatives in the fashion industry.
Saint John highlighted a significant issue: the underrepresentation of Black designers in fashion history discussions. Despite their profound impact, many Black designers have not received due recognition. Pioneers like Ann Lowe, who designed Jacqueline Kennedy's wedding gown, and Willi Smith, a streetwear innovator, have shaped American fashion. Contemporary designers such as Telfar Clemens and LaQuan Smith continue this legacy, yet the broader fashion narrative often overlooks their contribution
Bozoma Saint John
By intentionally showcasing Black designers on a mainstream platform, Saint John aims to challenge and change the existing fashion discourse, ensuring that Black creatives receive the acknowledgment they deserve. Onuli is amplifying African brands and ensuring Black designers get the recognition they deserve. Bozoma’s message aligns perfectly with our mission, making sure these incredible creatives are part of the global fashion conversation.
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